Amusement Parks & Recreation Services Business Group

Amusement Parks & Recreation Services Business Group

Business Group Entertainment

About

Amusement Services International LLC (ASI) is a leading, award-winning supplier and distributor of arcade games and attractions across the UAE, Saudi Arabia, the broader MENA region, and the Indian Sub-Continent. With over 26 years of specialized industry experience, ASI operates as a critical partner for major leisure and entertainment venues, providing comprehensive, end-to-end solutions that cover the entire lifecycle of a Family Entertainment Center (FEC).

The company's role in the Dubai business environment is centred on maximizing the operational success and profitability of its clients through expert consultancy and a robust supply chain. ASI manages everything from initial FEC business planning, concept design, and strategic equipment selection to installation and ongoing, dedicated after-sales support. Their expansive product range features cutting-edge Virtual Reality (VR) attractions, classic Video & Arcade games, Redemption games, Bowling Setups in collaboration with Brunswick, Social Games, and more.

By offering a curated selection of top-performing, quality attractions and providing unparalleled technical support, ASI ensures minimal downtime and a world-class entertainment experience for millions of patrons across the region. Their continuous recognition as "Best Supplier of the Year" at the MENALAC Awards underscores their essential and enduring value to the regional leisure and entertainment industry.

Mission & Mandate

Amusement Services International LLC (ASI) is mandated to provide comprehensive, profit-oriented solutions and best-in-class products to the leisure and entertainment industry in the MENA region and Indian Sub-Continent. Core objectives and activities include:

• Deliver end-to-end solutions for Family Entertainment Centers (FECs), encompassing planning, design, supply, installation, and operations.

• Supply a curated portfolio of high-quality amusement equipment, including VR, Video & Arcade, Redemption, Social, and Carnival games, sourced from global best-of-breed brands.

• Maximize client profitability and operational efficiency through expert consultation, specialized layout and design, and strategic equipment selection.

• Provide unparalleled after-sales service, **Technical Support**, and essential **Spare Parts**, ensuring minimal downtime and sustained equipment performance.

• Maintain market leadership as an award-winning supplier recognized for **excellence** and reliability in the MENA region.

Chairman

Association Chairman

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Latest Updates

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Instagram 1 month ago

Photo by ASI World on December 24, 2025. May be a graphic of christmas tree, card, magazine, poster...

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Instagram 1 month ago

Start your engines with Nascar Pitstop 🏁 A brand new exciting addition to our redemption games. Dro...

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Instagram 1 month ago

Slide the puck. Chase the bonus. Race to the finish. The all new HOT WHEELS ULTIMATE SPEEDWAY blends...

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Instagram 1 month ago

Photo by ASI World on December 01, 2025. May be a graphic of ‎banner, magazine, poster, flag and ‎te...

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Instagram 1 month ago

Bring the COOLEST skill game to your arcade. ❄️ ICEE SLUSH RUSH challenges players to fill 50 cups a...

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Facebook 1 month ago

Start your engines with Nascar Pitstop A brand new exciting addition to our redemption games. Drop m...