Fitness & Wellness Centres Business Group

Business Group Health & Wellness

About

The Dubai Fitness & Wellness Business Group (DFWBG) is a not-for-profit organization officially established under Dubai Chambers to unite and represent the UAE's fitness and wellness industry. Formed in 2025, the group serves as a collective platform for business owners, operators, educators, fitness professionals, and industry partners across Dubai's vibrant health and wellness sector. By bringing together diverse stakeholders on a unified platform, DFWBG provides the industry with a structured voice to engage with government entities, media, and the broader public.

The Business Group plays a crucial role in Dubai's business ecosystem by facilitating two-way dialogue between the private sector and regulatory bodies, addressing policy matters, and enhancing sector competitiveness. Through data-driven advocacy, collaborative initiatives, and industry-wide standards development, DFWBG works to create an environment where fitness and wellness businesses can grow sustainably while contributing to Dubai's ambition of becoming the healthiest city in the world.

DFWBG's activities include organizing industry events, fostering international partnerships with organizations such as the Health & Fitness Association, providing practical startup guidance for operators, and creating networking opportunities that strengthen professional connections. The group is committed to elevating standards, championing innovation, and ensuring the fitness and wellness sector reaches more people across Dubai's diverse community.

Mission & Mandate

The Dubai Fitness & Wellness Business Group serves as a unified voice to government, media, and the public, promoting the highest standards of health, fitness, and wellness across Dubai. Our mandate is to empower professionals and businesses to thrive while advancing the community's overall well-being.

Core Objectives:

• Industry Representation: Unite leaders, innovators, and professionals across the fitness and wellness sector to provide collective advocacy and representation

• Standards & Governance: Elevate industry standards through transparent governance, best practices development, and professional integrity

• Collaboration & Networking: Foster meaningful connections between stakeholders, facilitate knowledge-sharing, and strengthen partnerships both locally and internationally

• Data-Driven Advocacy: Support sustainable sector growth through evidence-based insights, market intelligence, and practical guidance on licensing, operations, and market dynamics

• Public-Private Dialogue: Create structured channels for communication between the fitness and wellness sector and government entities to address policy matters and enhance sector competitiveness

• Professional Development: Champion education, training, and career growth opportunities that empower industry professionals and strengthen the sector's human capital

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