Marketing Agencies & Social Marketing Business Group

The Marketing and Social Marketing Agencies Business Group is a specialized industry collective established by the Dubai Chamber under its Dubai Chamber of Digital Economy umbrella. As one of six newly created digital business groups, this initiative serves as a strategic platform connecting marketing and social media agencies operating within Dubai's rapidly evolving digital landscape. The group provides a unified voice for industry professionals while facilitating collaboration between companies that shape the emirate's marketing and digital communications sectors.

Designed to support the Dubai Economic Agenda (D33), the Business Group plays a pivotal role in strengthening Dubai's position as a leading digital economy hub. It serves marketing agencies, social media firms, and digital communications professionals by providing a structured environment for advocacy, knowledge sharing, and policy dialogue. Through its affiliation with the Dubai Chamber of Digital Economy, the group works to streamline business processes, improve regulatory frameworks, and create opportunities that enhance the competitive advantage of its members.

The Business Group's establishment reflects Dubai's commitment to harnessing digital transformation for economic growth. By bringing together industry stakeholders, it facilitates the exchange of best practices, fosters innovation, and ensures that the marketing sector's needs are represented in shaping policies that affect the digital economy ecosystem.

Mission & Mandate

The Marketing and Social Marketing Agencies Business Group serves as a unified platform for industry advocacy and collaboration, working to improve the business environment for marketing professionals while supporting Dubai's digital economy transformation in alignment with the Dubai Economic Agenda (D33).

• Industry Advocacy: Represent the collective interests of marketing and social marketing agencies in policy discussions and regulatory matters

• Business Environment Enhancement: Work with the Dubai Chamber of Digital Economy to streamline processes and improve operational frameworks for member agencies

• Professional Networking: Connect companies and professionals across the marketing and social media sectors to foster collaboration and knowledge exchange

• Digital Economy Growth: Support initiatives that generate economic value from digital transformation and strengthen Dubai's position as a digital hub

• Strategic Alignment: Contribute to achieving the goals of the Dubai Economic Agenda (D33) through active participation in the emirate's digital economy development

• Industry Development: Promote best practices, innovation, and professional standards within the marketing and social media agency landscape